OPT Digital MEDIA

Digital marketing subjects

We cover functional skills.

Students learn how businesses handle online campaigns rather than just theoretical concepts. Much of the syllabus reflects real-world audience targeting and automation.

• Targeted social media advertising
• WhatsApp marketing campaigns
• Customer retargeting campaigns
• Email marketing systems
• AI-powered marketing automation

Practical campaign methods

Relevance matters most. Real campaigns succeed by showing people what matches their specific interests instead of blasting generic messages. Learners study how modern brands use audience personalization to run tighter promotions for local businesses, schools, and retail outlets. Classes walk through setting up audience filters, interpreting viewer behaviour, and running direct lead generation tests without wasting ad budgets.